Brand distribution pricing promotion in Cash & Carrys

Cash and Carry Market Audits

Brand Owners - Support for Marketing & Sales Departments

With space at an ever increasing premium and shoppers presented with a vast array of products and promotions, you know your brand needs to stand out from the rest.

At Cash 'n' Carry Market Audits, we have a range of services to help you gain a vital insight into your brand’s performance within the cash & carry / wholesale environment:

In-outlet Auditing - Measure how your brand is performing against the competition. Track a variety of factors in-outlet including:

1. pricing

2. availability

3. display /secondary point of sale compliance

4. promotion compliance

5. packaging standout

6. point of sale

7. samples

to provide a factual insight into the performance of your brand and the category in which it’s sold.

Customer Observation - Understand how consumers behave in the cash & carry / wholesale environment; what influences their decisions at point-of-purchase and how they shop the outlet.

Mystery Shopping - Measure levels of brand recommendation and promotional compliance. Help shape incentive programmes for outlet managers and the cash & carry teams, building account relationships and increase sales revenue.

Interviewing - Gain an in-depth understanding of a specific business issue with quantitative or qualitative customer research.

Outlet Tests - test marketing for brands, assessing everything from product location, POS to consumer purchase drivers.

Our clients can come from across the branded sector, including FMCG brand manufacturers, ethnic grocery brands owners, distributors, agents and the licensed trade.

If you would like more information, or have a business issue you feel we can help with, please get in touch and we will be happy to discuss your needs and our experience in more detail.

contact@cashncarrymarketaudits.com

To Cash and Carry Market Audits Store